The Scenario:
The pace of life today is so frenetic and fast-paced that it leaves one no time to read books. For today’s mobile generation, all information has to be short, precise and digestible in 30 seconds!

The Handy SMS:
The SMS has revolutionized the world. News, advertisements, jokes, contests and the latest cricket scores are all availabe at one’s fingertips. So why not apply the same technology to learning something new?

Easy English with Dimdima (EEwD):
It is a unique SMS that allows a person with a basic knowledge of English to improve his or her skills steadily throughout the year. Encapsulated within the space of a message - 160 characters or less – is a whole wealth of learning.